EAT IT

CLIENT

Microsoft

MY ROLE

Founder / Product Designer

4

Weeks

2

Participants

$150,000

Prize

PROJECT SUMMARY

In May 2017 Microsoft and Unity announced a new contest worth $150,000 to encourage developers to create apps for the Microsoft HoloLens. The apps should solve a problem users have at work, home or hospital, with a clearly defined target and offer a HoloLens-focused solution. My friend and I decided to take part in this competition.

MY ROLE

As the founder of a start-up, defining my job is easy: I was doing everything. My responsibilities were to research, ideate, create, prototype and visualise. I worked together with a Software Engineer who focused on the development part.

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BACKGROUND

In the modern world, in everyday vanity, people often do not pay attention to what they eat and how it affects their body. Meanwhile, malnutrition and its consequences are the cause behind various diseases. Every third person in the world today, and this can be both adults and children, experiences ailments associated with eating disorders.

The problem of obesity is extremely relevant for developed countries. In the diet of the majority of the population, a large proportion is occupied by high-calorie products, refined and industrially processed food, and junk food. This leads to a disbalance in digestion, metabolism and increases the risk of cardiovascular disease.

PROBLEM STATEMENT

Millennials spend 44% of their food dollars on eating out, according to the Food Institute's analysis of the United States Department of Agriculture’s food. Scientists say, this is due not so much to the current load in education, but to the inability to prepare food and the transition to fast food. 

Furthermore, if you are spending a lot of money on eating out for meals, you may be surprised at just how much money you can free up by kicking the fast-food habit. In addition to saving money, you may experience health benefits since you can choose healthier options to eat at home. Many people struggle with cooking when they come home after a long day of work.

If young people do not learn how to prepare healthy and healthy food, this can also lead to a wider spread of diabetes and obesity in society. The purpose of my work was to study these problems and create a service through which everyone could learn to cook from scratch.

KEY PROBLEM AREAS

  1. The process of cooking is not -obvious and is complicated. This process should be improved and simplified for beginners.
  2. Current services are uncomfortable and unrepresentative.
  3. Chaotic flow of information, no system in learning to cook.

THE CHALLENGE

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"How can we create a training process for cooking, for example, if you were at a tutorial with the best chef?"

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GOALS & OBJECTIVITIES

We have outlined the goals and objectives from multiple perspectives, to build an entire understanding of the challenges we’re facing.

  1. Teach people how to cook healthy food from scratch.
  2. Reduce frustration and pain points in the cooking process
  3. Make the cooking process understandable and straightforward.

 

PICTURES OF SUCCESS

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DESIGN PROCESS

The human centred design process starts with a good understanding of people and the needs that the design is intended to meet. I am using the Double Diamond process, originally released by the British Design Council. I like this framework for its structure, clarity and dynamics.

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1. DISCOVER

Research Methods

  • User Interviews
  • Customer journey mapping
  • Market Research & Competitor analysis

2. DEFINE

Qualitative research helps designers dive deeper to understand the chaos and emotions that make us human and behave in seemingly illogical ways. We are interested in people’s needs, behaviors, and motivations, because these can form the basis of design problems that we try to tackle as designers. 

USER Interviews

Interviews are the most efficient way to engage with people in their own environment and allow them to explain how they see things. By asking people about their everyday experiences and observing what they do, how they behave, and what their motivations are, we can ground the innovation process with insights into people’s actual lives.

Preparation for user interviews began with recruitment, we wanted to ensure that we recruited a representative sample of users for our interviews. The next step was designing questions for the interview and creating a script. 

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Key focus areas

During the interviews, we used different types of questions, divided into the following topics:

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3. Develop

PERSONAS MAIN INSIGHTS / Turning Research into Insight and Action

Synthesising our customer research and tagging our most important insights, mainly problems, we defined 2 key personas.

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CUSTOMER JOURNEY MAPPING

Based on main findings on user research, I have built a journey map, which shows how users identify and resolve ongoing issues during the cooking process.

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COMPETITIVE ANALYSIS

After analyzing all solutions represented on the market, we identified a market niche we would like to occupy.

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DESIGN PRINCIPLES

Based on the knowledge gained, we created design principles to support our service.

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PROTOTYPING 

We concentrated on HoloLens because it offers a hands-free hologram experience, which is so important during the cooking process. Using the HoloLens isn’t rocket science,  this device is extremely user friendly. There are no wires and remote controls for this device, all you get is a headset that has a few inbuilt buttons on the outer rim. The resolution of this device is so impressive that it literally transports you to another world of digital excellence. Furthermore, using gestures is convenient for users who have greasy hands while cooking. This is one of the most common user pain points for video/text cooking tutorials.


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STEP 1.

Launch the app ‘Eat it’. Select the dish you would like to cook. Furthermore, there is the ability to choose a dish in terms of complexity or ingredients.

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STEP 2.

Set the position in which the virtual cook will be located.

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Step 3.

Initiate the process by either using a voice command or using gestures.

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step 4.

The personal assistant is administered through a voice command or by gestures. You can go back one step or repeat the current action, get around the cook, see how he holds the knife, etc.

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STEP 5.

After cooking, you can compare the results and share it with your friends.

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STEP 6.

If you want, you can customise the look of your cook. And choose the one that you like most.

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MAIN FEATURES / PRIORITIZED CONCEPTS

Based on the benefits they potentially provide to users and the potential effort for implementation, we identified the primary concepts. This creates a focus on the most important aspects but doesn’t mean we won’t be considering all of these ideas during the conceptual phases.

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LEARNINGS AND OUTCOMES

Unfortunately, we didn't win the main prize, but we decided to launch the product by ourselves.  At the moment, "Eat it" in the development stage.

 

Next

CarcodeProduct Design

Delivery Health MonitorUX Research | Product Design

WARGAMING CARDUX Research | Product Design

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